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Let’s Make Colon Cancer Famous

LEAD FROM BEHIND is a new initiative powered by the Colorectal Cancer Alliance to make colon cancer famous. We want to get people talking and break the stigma around it. 

LEAD FROM BEHIND is founded by Brooks Bell, an Alliance Board of Directors member, tech entrepreneur, and colon cancer survivor, and has been created in partnership with the Alliance and Ryan Reynolds and his creative agency Maximum Effort.

Colon cancer is rising in young people. And disproportionately affects Black and underserved Americans. 

So don’t wait.


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Ryan Reynolds Gets Checked

When Ryan Reynolds turned 45, the first thing he did was get a colonoscopy. See his experience documented in the IMAX short film “The Asstronaut.”


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